So Kraft decided to grind a negligible amount of cauliflower into it’s KD and place it under it’s oh-so-credible “KD Smart” moniker.
Which is the smart part? Well, according to Yoni Freedhoff, Ottawa Family Doctor and founder of a multi-disciplinary, ethical, evidence-based nutrition and weight management centre (is that enough cred for you people?) a serving of this cauliflower goodness has the equivalent of 2 tablespoons of veggies as well as more fat, sugar and salt than regular KD. Oh, and it has 33% less actual KD than the other kinds.
The ad (which I spotted in Reader’s Digest) proudly introduces “Cauliflower that tastes like KD.” Yeah, that’s like calling German Chocolate Cake “Rasberries that taste like chocolate.” Or jeans, “Zippers with Legs”
And this from the folks who were behind Michelle Obama’s anti-obesity campaign? I’m stunned, really. I think that the other supporters of Healthy Weight Commitment Foundation like Pepsi, General Mills and Kellogs should kick them out of the club.
