I’ve checked in on this conversation surrounding Pepsi’s new bottles a bit over the last couple of months, but last night I got hooked on one of the centres of the debate. I read all 39 comments in a really interesting discussion.
I’m not going to recap the whole story here–discover it along with the commenters and participants for an informative, entertaining, and articulate peek at a big commodity brand’s foray into social media.
If I had to take away one message, I’d say it’s “get involved”. Decide what you’d like to find out and start the conversation. There’s nothing like letting interested parties get you ink, and I love the poetry of giving up control of your brand (it was illusory anyway).
I’m not a fan of teeth-rotting/obesity inducing, land-fill filling coloured water myself, but I can’t deny the humanizing effect of watching a giant take baby-steps.
Conversation I read last night.
The (honestly) always interesting Valeria Maltoni’s participation in the actual exercise was where I first enjoyed a take on the story.
And Brand New is another place to get some in-depth insight.
Enjoy,
B
