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	<title>Hypenotic &#187; photography</title>
	<atom:link href="http://hypenotic.com/tag/photography/feed" rel="self" type="application/rss+xml" />
	<link>http://hypenotic.com</link>
	<description>Meaningful Marketing</description>
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	<language>en</language>
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		<title>Airbnb: Finding a Market Between Hotel and Couch</title>
		<link>http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions</link>
		<comments>http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions#comments</comments>
		<pubDate>Mon, 20 Jun 2011 20:04:54 +0000</pubDate>
		<dc:creator>Jodi Lastman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Meaningful marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Airbnb]]></category>
		<category><![CDATA[changes perceptions]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[free photographers]]></category>
		<category><![CDATA[free photography]]></category>
		<category><![CDATA[hire photographer]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[tactic]]></category>

		<guid isPermaLink="false">http://hypenotic.com/?p=5865</guid>
		<description><![CDATA[After fielding about 20 emails from time-sucking craigslist-ers, I rented my home to the first person who reached out to me on Airbnb. Airbnb has been called the &#8220;ebay of space&#8221; because it allows  people to monetize their space&#8211;be it a room an apartment, house, castle or trailer. It&#8217;s user-centric, lovely to look at and most [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5873" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-3-55-27-pm"><img class="aligncenter size-full wp-image-5873" title="Screen shot 2011-06-20 at 3.55.27 PM" src="http://hypenotic.com/wp-content/uploads/2011/06/Screen-shot-2011-06-20-at-3.55.27-PM.png" alt="" width="501" height="326" /></a></p>
<p>After fielding about 20 emails from time-sucking craigslist-ers, I rented my home to the first person who reached out to me on <a href="http://www.airbnb.com/">Airbnb</a>. Airbnb has been called the &#8220;ebay of space&#8221; because it allows  people to monetize their space&#8211;be it a room an apartment, house, castle or trailer. It&#8217;s user-centric, lovely to look at and most importantly, it works.</p>
<p>It <em>works </em>because Airbnb is on a mission to change people&#8217;s perceptions about the <em>kind </em>of people who vacation in other people&#8217;s homes and the <em>kind</em> of people people who make money by renting out their space.</p>
<p>Traditionally, staying at a hotel was billed as the &#8216;classy&#8217; way to get away. On the flip side, putting your place on <a href="http://www.craigslist.org">craigslist</a> or <a href="http://www.couchsurfing.org/">couchsurfing</a> may be authentic but there&#8217;s alot of baggage associated with that exchange.  Frankly there are alot of people who might find the whole thing a bit too pachouli.</p>
<p>Well, let&#8217;s just say Airbnb is <em>rent,</em> without the <em>scent </em>(clever, right)</p>
<p><span style="color: #222222; line-height: 25px; font-size: 17px; font-style: italic;">In short, Airbnb successfully repositions the proverbial tenant from cheap to smart.  And it recasts the &#8220;landlord&#8221; from poor and pathetic to enterprising.</span></p>
<p><a rel="attachment wp-att-5868" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-2-50-57-pm"></a></p>
<p><a rel="attachment wp-att-5868" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-2-50-57-pm"> </a></p>
<p>Airbnb&#8217;s clean open aesthetic and friendly manner do alot of the heavy lifting in recasting this exchange. But it&#8217;s the site&#8217;s photography that really seals the deal. Photography plays a huge role in distinguishing Airbnb from its pachouli scented second cousins. Imagine this site with crappy photography. All that clean modern design sullied by the handiwork of some iphone happy amateurs. It just wouldn&#8217;t work.</p>
<p><a rel="attachment wp-att-5874" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-4-02-56-pm"><img class="aligncenter size-full wp-image-5874" title="Screen shot 2011-06-20 at 4.02.56 PM" src="http://hypenotic.com/wp-content/uploads/2011/06/Screen-shot-2011-06-20-at-4.02.56-PM.png" alt="" width="477" height="436" /></a><br />
Because I have zero patience, I initially uploaded my own photos on Airbnb. Here&#8217;s an example of how my living room looked with me behind the camera. Ok, not so hot.</p>
<p>Once you post your space on Airbnb you&#8217;re invited to access free photography services. You click a button, give some dates you&#8217;re available and moments later you get an email from a real, live photographer who makes a plan to come to your home. When you make it that easy, why not access free photography? So I did.</p>
<p><a rel="attachment wp-att-5868" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-2-50-57-pm"><img title="Screen shot 2011-06-20 at 2.50.57 PM" src="http://hypenotic.com/wp-content/uploads/2011/06/Screen-shot-2011-06-20-at-2.50.57-PM.png" alt="" width="319" height="212" /></a></p>
<p>Here&#8217;s how it looked after Max the Airbnb photographer was deployed. Heck, my place looks so good even I&#8217;d want to stay there.</p>
<p><a rel="attachment wp-att-5867" href="http://hypenotic.com/meaning-fulmarketing/5865/on-a-mission-to-change-perceptions/attachment/screen-shot-2011-06-20-at-2-49-10-pm"><img class="size-full wp-image-5867 alignleft" title="Screen shot 2011-06-20 at 2.49.10 PM" src="http://hypenotic.com/wp-content/uploads/2011/06/Screen-shot-2011-06-20-at-2.49.10-PM.png" alt="" width="339" height="239" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Airbnb gets that amateur photographers need gigs, pocket money and to build their portfolios. And they <em>get</em> that folks want to see themselves as smart and enterprising rather than poor and pathetic.</p>
<p>The quality photography on the site really does make all the difference in shifting perceptions and democratizing monetizing unused space. On it&#8217;s own though, the free photography is a tactic. A clever tactic, but a tactic nonetheless. But because it&#8217;s being powered by a good insight this single tactic works in service of a higher mission.</p>
<p>And, my house is rented to a nice little band from Australia. As long as the place is in tact when I get home, I&#8217;ll call it a Win, win, win.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<slash:comments>6</slash:comments>
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		<title>The most awe-inspiring/moving photo series I’ve seen in a while: San Francisco – Pictory</title>
		<link>http://hypenotic.com/fun-stuff/2681/the-most-awe-inspiringmoving-photo-series-ive-seen-in-a-while-san-francisco-%e2%80%93-pictory</link>
		<comments>http://hypenotic.com/fun-stuff/2681/the-most-awe-inspiringmoving-photo-series-ive-seen-in-a-while-san-francisco-%e2%80%93-pictory#comments</comments>
		<pubDate>Fri, 13 Aug 2010 22:47:14 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://hypenotic.com/blog/2681/the-most-awe-inspiringmoving-photo-series-ive-seen-in-a-while-san-francisco-%e2%80%93-pictory</guid>
		<description><![CDATA[via pictorymag.com I often feel like moving to other places during and after short visits. I don&#8217;t know if it&#8217;s because it&#8217;s Friday, after a long, intense week and I&#8217;m still at work or what, but this photo-series moved me from &#8216;moved&#8217; to &#8216;wanting to move&#8217; pretty forcefully. Posted via email from Barry A. Martin [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class="posterous_bookmarklet_entry"> <a href='http://posterous.com/getfile/files.posterous.com/hypenoticbam/GDcbDefDmxjfiefmAjknEksGJmbaflfhBEaEuvkzoyxcjBpaJgECvjCErDpa/media_httpstaticmypic_quIAc.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/hypenoticbam/GDcbDefDmxjfiefmAjknEksGJmbaflfhBEaEuvkzoyxcjBpaJgECvjCErDpa/media_httpstaticmypic_quIAc.jpg.scaled500.jpg" width="500" height="326"/></a>
<div class="posterous_quote_citation">via <a href="http://www.pictorymag.com/showcases/san-francisco/">pictorymag.com</a></div>
<p>I often feel like moving to other places during and after short visits.  </p>
<p>I don&#8217;t know if it&#8217;s because it&#8217;s Friday, after a long, intense week and I&#8217;m still at work or what, but this photo-series moved me from &#8216;moved&#8217; to &#8216;wanting to move&#8217; pretty forcefully.</p>
</div>
<p style="font-size: 10px;">      <a href="http://posterous.com">Posted via email</a>       from <a href="http://hypenoticbam.posterous.com/the-most-awe-inspiringmoving-photo-series-ive">Barry A. Martin Feed</a>      </p>
</p></div>
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		<slash:comments>0</slash:comments>
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		<title>Sunday Shoots: Art project as marketing</title>
		<link>http://hypenotic.com/fun-stuff/1353/sunday-shoots-art-project-as-marketing</link>
		<comments>http://hypenotic.com/fun-stuff/1353/sunday-shoots-art-project-as-marketing#comments</comments>
		<pubDate>Sun, 09 Aug 2009 02:26:46 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[share-worthy]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/lifestream/blog/1353/sunday-shoots-art-project-as-marketing</guid>
		<description><![CDATA[Seamus Ryan&#8217;s Sunday Shoots Actually noticed this in the new copy of Dwell Magazine and decided to check it out. Seamus lets people know what thematic style he&#8217;s setting up for each week and invites the public to show up for portraits. As long as you&#8217;re OK with the public ordering prints of you (though [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sundayshoots.com/index.html">Seamus Ryan&#8217;s Sunday Shoots</a></p>
<p>Actually noticed this in the new copy of <a class="zem_slink freebase/guid/9202a8c04000641f8000000000459632" title="Dwell (magazine)" rel="homepage" href="http://www.dwell.com">Dwell</a> Magazine and decided to check it out.</p>
<p>Seamus lets people know what thematic style he&#8217;s setting up for each week and invites the public to show up for portraits.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.hypenotic.com/wp-content/uploads/2009/08/moz-screenshot.jpg" alt="" width="396" height="115" /></p>
<p>As long as you&#8217;re OK with the public ordering prints of you (though it&#8217;ll likely only be your relatives),<span id="more-1353"></span></p>
<p style="text-align: center;"><img class="aligncenter" style="max-width: 800px;" src="http://www.hypenotic.com/wp-content/uploads/2009/08/Picture-6.png" alt="" width="410" height="280" /></p>
<p>and assuming you like the theme, it looks like a great <a class="zem_slink freebase/guid/9202a8c04000641f80000000001db80e" title="Marketing strategy" rel="wikipedia" href="http://en.wikipedia.org/wiki/Marketing_strategy">marketing strategy</a>.</p>
<p><img class="alignright" style="max-width: 800px;" src="http://www.hypenotic.com/wp-content/uploads/2009/08/Picture-7.png" alt="" /></p>
<p>Subjects are happy to have creative and pro portraits.<br />
The effort is noteworthy enough for Dwell Magazine to pick up on it and for me to stop and read it.</p>
<p>It&#8217;s share-worthy–I mentioned it to a couple of photographers right away and am mentioning it again here.<br />
I bet the the subjects are sharing the story and url over dinner and facebook.</p>
<p>I&#8217;d suggest more social features on the site itself, so people could comment on shots, submit ideas for shoots, etc.</p>
<p>In the meantime, Harrod&#8217;s, The V&amp;A and others like the idea too. Seamus&#8217; blog mentions the various incarnations the gig has been/will be recreated in.</p>
<p>Nice.</p>
]]></content:encoded>
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		<item>
		<title>Corey Arnold Photography / Human Animals</title>
		<link>http://hypenotic.com/fun-stuff/1285/corey-arnold-photography-human-animals</link>
		<comments>http://hypenotic.com/fun-stuff/1285/corey-arnold-photography-human-animals#comments</comments>
		<pubDate>Thu, 16 Apr 2009 03:41:23 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1285</guid>
		<description><![CDATA[And While we&#8217;re at it I though I should round out the series with another photography portfolio I had in the crates: Corey Arnold. Corey Arnold Photography / Human Animals: &#8220;&#8221; (Via .)]]></description>
			<content:encoded><![CDATA[<p>And While we&#8217;re at it I though I should round out the series with another photography portfolio I had in the crates:</p>
<div style="text-align: center;"><img style="border: 0pt none;" src="http://www.hypenotic.com/wp-content/uploads/2009/04/picture-3.png" border="0" alt="Picture 3.png" width="768" height="566" /></div>
<p>Corey Arnold.</p>
<p><a href="http://www.coreyfishes.com/#/human-animals/1/">Corey Arnold Photography / Human Animals</a>: &#8220;&#8221;</p>
<p>(Via <a></a>.)</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>// ERIK REFNER, PHOTOGRAPHER //</title>
		<link>http://hypenotic.com/fun-stuff/1279/erik-refner-photographer</link>
		<comments>http://hypenotic.com/fun-stuff/1279/erik-refner-photographer#comments</comments>
		<pubDate>Thu, 16 Apr 2009 03:19:07 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1279</guid>
		<description><![CDATA[Found this site years ago and loved both the photography and the slick simple presentation. Then they made a fussy version of it I liked less.                   Enjoy the original: // ERIK REFNER, PHOTOGRAPHER //: &#8220;&#8221; (Via .)]]></description>
			<content:encoded><![CDATA[<p>Found this site years ago and loved both the photography and the slick simple presentation.<br />
Then they made a fussy version of it I liked less.</p>
<p><img src="http://www.hypenotic.com/wp-content/uploads/2009/04/picture-1.png" border="0" alt="Picture 1.png" width="451" height="281" align="left" /></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>Enjoy the original:</p>
<p><a href="http://www.adoptdesign.com/refner_local/">// ERIK REFNER, PHOTOGRAPHER //</a>: &#8220;&#8221;</p>
<p>(Via <a></a>.)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Funchen awesome photography</title>
		<link>http://hypenotic.com/fun-stuff/1273/funchen-awesome-photography</link>
		<comments>http://hypenotic.com/fun-stuff/1273/funchen-awesome-photography#comments</comments>
		<pubDate>Thu, 16 Apr 2009 02:35:38 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Peter Funch]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1273</guid>
		<description><![CDATA[    Peter Funch apparently stakes out a corner for long enough to capture the awesomeness in this series. Much of his other shares his sense of humour.       V1 GALLERY artist.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.v1gallery.com/artist/show/3"></a><a href="http://www.v1gallery.com/artist/show/3"><img class="alignnone size-medium wp-image-1274" src="http://www.hypenotic.com/wp-content/uploads/2009/04/babeltalesmemorylane-500x226.jpg" alt="" width="500" height="226" />   </a></p>
<p><a href="http://peterfunch.com/">Peter Funch</a> apparently stakes out a corner for long enough to capture the awesomeness in this series.</p>
<p>Much of his other shares his sense of humour.</p>
<p> </p>
<p style="text-align: center;"> </p>
<p>   V1 GALLERY artist.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>bangkok wires</title>
		<link>http://hypenotic.com/fun-stuff/1207/bangkok-wires</link>
		<comments>http://hypenotic.com/fun-stuff/1207/bangkok-wires#comments</comments>
		<pubDate>Mon, 02 Mar 2009 03:05:31 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1207</guid>
		<description><![CDATA[bangkok wires.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.polarinertia.com/aug07/bangkok01.htm"><img src='http://www.hypenotic.com/wp-content/uploads/2009/03/bangkok01.jpg' alt='' /></a></p>
<p><a href="http://www.polarinertia.com/aug07/bangkok01.htm">bangkok wires</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Jessica Fortner Illustration &amp; Sculpture</title>
		<link>http://hypenotic.com/fun-stuff/1173/jessica-fortner-illustration-sculpture</link>
		<comments>http://hypenotic.com/fun-stuff/1173/jessica-fortner-illustration-sculpture#comments</comments>
		<pubDate>Wed, 25 Feb 2009 04:14:16 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1173</guid>
		<description><![CDATA[From her site: Jessica-Lynn Fortner is an illustrator who lives and works in Toronto, Canada. Jessica creates 3D scenes using a variety of materials and photographs them to create a final illustration. Illustration &#124; Jessica Fortner Illustration and Sculpture.]]></description>
			<content:encoded><![CDATA[<p>From her site:</p>
<div class="textwidget">
<div class="content">
<blockquote><p>Jessica-Lynn Fortner is an illustrator who lives and works in Toronto, Canada.</p>
<p>Jessica creates 3D scenes using a variety of materials and photographs them to create a final illustration.</p></blockquote>
</div>
</div>
<p><a href="http://www.jessicafortner.com/illustration/">Illustration | Jessica Fortner Illustration and Sculpture</a>.</p>
]]></content:encoded>
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		<item>
		<title>Obama’s People</title>
		<link>http://hypenotic.com/fun-stuff/1065/obamas-people</link>
		<comments>http://hypenotic.com/fun-stuff/1065/obamas-people#comments</comments>
		<pubDate>Thu, 22 Jan 2009 20:21:14 +0000</pubDate>
		<dc:creator>Barry A. Martin</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=1065</guid>
		<description><![CDATA[A really nice and simple look at Obama&#8217;s team by The New York Times. Obamas People &#8211; The New York Times.]]></description>
			<content:encoded><![CDATA[<p>A really nice and simple look at Obama&#8217;s team by The New York Times.</p>
<p><a href="http://www.nytimes.com/packages/html/magazine/2009-inauguration-gallery/index.html">Obamas People &#8211; The New York Times</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>SJFB has posted the latest NORTHPUBLIK</title>
		<link>http://hypenotic.com/fun-stuff/980/sjfb-has-posted-the-latest-northpublik</link>
		<comments>http://hypenotic.com/fun-stuff/980/sjfb-has-posted-the-latest-northpublik#comments</comments>
		<pubDate>Fri, 09 Jan 2009 18:27:51 +0000</pubDate>
		<dc:creator>Sonya JF Barnett</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.hypenotic.com/?p=980</guid>
		<description><![CDATA[Actually, I&#8217;m a bit delinquent in my postings. So you get 2 for the price of 1: Up &#38; Comer: Sabarah Pilon, photographer A Boy, a girl and her bike]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-986" title="bike411" src="http://www.hypenotic.com/wp-content/uploads/2009/01/bike411.jpg" alt="bike411" width="500" height="333" /></p>
<p>Actually, I&#8217;m a bit delinquent in my postings. So you get 2 for the price of 1:</p>
<p><a href="http://northpublik.ca/2009/01/09/up-comer-sabarah-pilon-photographer/">Up &amp; Comer: Sabarah Pilon, photographer</a></p>
<p><a href="http://northpublik.ca/2009/01/04/a-boy-a-girl-and-her-bike/">A Boy, a girl and her bike</a></p>
]]></content:encoded>
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